Would you believe that 94% of all popcorn grown is the ordinary yellow type popcorn kernel. Why? Because the farmer who has grown this product will receive a greater yield per acre than if he planted the “White” type of popcorn, more profit for the farmer. The packaging company typically uses the yellow type of popcorn because it fills a bag using less product. The same is true with theaters and other concessionaries. Yellow corn is cheaper to purchase, and less is used in packaging.

Now for the good news. “White Rice” popcorn has LESS HULL, is SWEETER and more TENDER. Have you purchased sweet white corn on the cob at a roadside stand during a rural summer drive? White corn is again sweeter and more tender than the typical yellow corn on the cob. The same is true for popcorn. Remember, the rule of thumb is the larger the popcorn kernel, the tougher the popcorn.

There are areas, or pockets in the Mid-West United States where people still prefer white popcorn over the yellow. Yes, Wisconsin and Minnesota are two of those pockets.

Our company started in 1974 with the reintroduction of antique popcorn wagons that can still be seen in the greater Milwaukee area today. While researching these unique vintage horse drawn wagons, we discovered the type of “White Rice” popping corn that was used by the local wagon owners in the early 20th century.

Although no longer affiliated with the red wagons, we continue to offer the products that made us famous. We started selling our jar products of popcorn in 1980.

Our products have survived the competition of large national brands. Since we do not advertise as they do, we rely upon repeat customers by offering quality products. As our logo states “A Product’s Best Trademark Is Its QUALITY”. We strive to offer the old time quality that has, in many cases, vanished from the present day market.